PPC

App Store Optimization vs. Search Engine Optimization: Are they Related?

The terms App Store Optimization (ASO) and Search Engine Optimization (SEO) are self-explanatory. The former is for apps, and the…

4 years ago

Google Ads: An Ultimate Solution to Boost Your Business Growth

Google is a widely used search engine platform, with nearly 3.5 billion searches in a day. It means this platform…

4 years ago

The Benefits of Using Google AdWords to Grow Your Business

Every second, there are about 2.3 million searches performed on Google by people all over the world. A significant portion…

4 years ago

Improving Branding & Likes through Facebook Ads – A Case Study

This case study is how I worked as a Facebook Ads Consultant for Rezo - a Business Directory Mobile App…

4 years ago

The Impact of Facebook Shutting Down its Analytics API on Marketers

Facebook Analytics is a free tool that allows one to access and understand the engagement metrics and user interactions with…

4 years ago

Google Ad Strategies to Drive up Holiday Sales

Planning months ahead for the holiday might sound like you’re jumping the gun in normal circumstances, but to marketers and…

4 years ago

Working in Pandemic: A Look into Project Management and Deliveries at SoftProdigy

Conventional resilience was not enough for businesses to survive the pandemic. It must be clear by now that organizations that…

4 years ago

Leveraging the Power of AdWords: Marketing in the Halloween Season

Halloween season is a time for celebrations – filled with fun activities, costumes, sweets, and creativity. It is the fourth…

5 years ago

Google Ads VS Adroll Ads: Why Google Ads Aren’t Always Enough?

You are probably here reading this article because you are exploring various options to market your business. Right? We welcome…

6 years ago

Benefits of Digital Marketing over Traditional Marketing

In order to fulfill the marketing needs, every entrepreneur is setting aside a separate budget for it. Spending this budget…

6 years ago