The terms App Store Optimization (ASO) and Search Engine Optimization (SEO) are self-explanatory. The former is for apps, and the latter one is for the web. While they deal with different segments of ...
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Google is a widely used search engine platform, with nearly 3.5 billion searches in a day. It means this platform helps you promote your product and services to the right audience. After all, everyone...
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Every second, there are about 2.3 million searches performed on Google by people all over the world. A significant portion of the search results is taken up by Google ads. Google ads is proving to be ...
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This case study is how I worked as a Facebook Ads Consultant for Rezo – a Business Directory Mobile App and improved their branding from scratch. They witnessed success in a short span. The prim...
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Facebook Analytics is a free tool that allows one to access and understand the engagement metrics and user interactions with their website, Facebook page, app, or other supported event sources. The Fa...
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Planning months ahead for the holiday might sound like you’re jumping the gun in normal circumstances, but to marketers and certified Google AdWords specialists, planning holiday campaigns much in a...
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Conventional resilience was not enough for businesses to survive the pandemic. It must be clear by now that organizations that resist changing either suffered a significant loss or are left inoperable...
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Halloween season is a time for celebrations – filled with fun activities, costumes, sweets, and creativity. It is the fourth most popular holiday in the US after Christmas, Thanksgiving, and Easter....
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You are probably here reading this article because you are exploring various options to market your business. Right? We welcome you here to an article that is going to focus on the comparison of Googl...
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In order to fulfill the marketing needs, every entrepreneur is setting aside a separate budget for it. Spending this budget in the right direction is as important as keeping it aside from other expens...
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